Case Study: Wolverine Worldwide
Integrations for an Enterprise Client
Wolverine Worldwide is a US footwear manufacturer comprised of numerous subsidiaries such as Sperry Top-Sider, Hush Puppies, and Keds.
- NYSE: WWW
- Web Address: www.wolverineworldwide.com
- Headquarters: Michigan
- Founded: 1883
Collective Brands, the initial parent-company of several of the aforementioned brands, pursued an ambitious expansion of their eCommerce presence in Europe. Requiring an order management solution with the ability to handle dynamic warehouse handling plus multi-currency support, Collective Brands sought to streamline their work flow and increase efficiency. Recognizing the value and capabilities of Orderwave, Collective Brands incorporated the web-based solution into their operations.
After acquiring several subsidiaries from Collective Brands, Wolverine Worldwide continued to utilize Orderwave. Our new enterprise client’s various business rules and embedded systems necessitates critical integration.
Wovlerine’s eCommerce expansion depended upon the integration of Orderwave with third-party and proprietary systems to ensure and effective transition. Our superb software development team interacted with numerous, well-established organizations to effectively meet Wolverine Worldwide’s goals. Orderwave conformed to Wolverine’s unique workflow by expertly communicating with the systems listed below, in addition to Wolverine’s proprietary custom catalog management system.
- Rakuten Linkshare
- SVS, A Comdata Company
- Oracle Responsys
When retiring their internal reporting system, Wolverine Worldwide required a unique reports in order to adhere to their defined workflow and business rules. The requested custom reporting functionality must replicate reports generated in their retired internal system. By configuring Orderwave to extract data from numerous sources in a specific format, Orderwave succeeds in creating the principal source data.
Orderwave enables Wolverine Worldwide to efficiently operate multi-channel sales. By adapting our robust solution to meet their unique business rules, Orderwave allows further eCommerce expansion. We handle the backend logistic, allowing Wolverine to focus on their products, sales, and consumers. Due to the success of the European launch, Orderwave now supports the US eCommerce website, with plans to support the forthcoming Canadian launch.